LONDON A half-hour or hence after Tottenham Hotspur had edged out Manchester City in the first leg of their Champions League quarter-final, the club's supplementary stadium was all but empty.A handful of fans remained, gazing out at the field, not quite ready to leave. Most of them had arrive to see Son Heung-min.The South Korean has long been an icon to those fans but, in Europe, it is different. There has never been any doubt about his talent, but it was not until those few weeks later he went supernova - that England, and Europe, started to afford Son the star treatment: the adopt whose malingering is worth fretting over, the player who might guide his team to the Champions League title.On the hours of daylight of the unqualified next to Liverpool in which he might bonding agent his area as a global superstar, it is worth asking why.In the summer of 2013, Bayer Leverkusen was hasty of a main sponsor. That June, at a cost of a club-record 10 million (S$15.4 million), the German team signed Son from Hamburg. In August that year, Leverkusen inked a three-year pact later LG, the South Korean electronics firm, later Son becoming a brand ambassador. European football has long seen players from East Asia as one of two things. One is, essentially, a habit not comprehensibly of winning the hearts and minds of the immense audience to hand in Japan, South Korea and, especially China, but of attracting sponsors from those markets, too.The supplementary acuteness is, perhaps, best illustrated by the raid of Park Ji-sung, the former Manchester associated midfielder.ROLE MODELSThere is a habit of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'.LIM HYUN-JOO, sociology lecturer, on the conventional ways Asian players are viewed in Europe."Park was seen as a good player in England but, in many ways, he was invisible," said Lim Hyun-joo, a senior lecturer in sociology at Bournemouth University. "I was horror-struck by the reception in Korea: all the people went crazy for him. It was a unqualified contrast."Park spent seven years at old-fashioned Trafford, and was held in tall glorification by both fans and his manager, Alex Ferguson. Park's virtues were not necessarily joined to his talents, though: He was cherished for his industry, his energy, his discipline. He would often be tasked later man-marking the opposition's biggest threat.It was a raid examination of how Europe views Asian players: they might sell jerseys, tickets and backing deals off the ground but, on it, they are - first and foremost - good workers."It is the idea of the model minority," Lim said. "The coverage of Son that I've entry has focused a lot on his hard work, his discipline, his filial piety."It is not necessarily conscious, not a deliberate try to devalue him. But there is a habit of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'."Almost 10 years ago, Apertura Sports noticed a gap in football's transfer market. More and more German clubs were hoping to win fans and classified ad backing in Japan, South Korea and China.The quickest route to a immense supplementary audience seemed to be importing a player, a local hero, but few teams had the familiarity or talent to recruit later much confidence. Apertura settled to be the bridge.With a Mandarin-speaking scout, Apertura set out to locate Chinese players, but found two Koreans instead. It pitched them to German clubs, but the tribute was hardly effusive."A lot of clubs were not essentially responsive," said Johannes Graf Strachwitz, one of Apertura's co-founders. "They kind of waved the idea of signing Koreans off."Europe's scepticism about Asian players - that they were either good workers, or highly-paid billboards - was deep-seated.In 2003, Lee Young-pyo, a star of the Korean 2002 World cup squad, associated the Dutch team PSV Eindhoven, along later Park.Lee knew he had the faith of his coach: PSV's Guus Hiddink had, after all, guided that South Korea team to the World cup semi-finals."He knew me well," Lee said. "However, my teammates had exchange thoughts about me."By his own estimation, it took him a year or hence to win them over."I had to slant the stereotype of an Asian player, and it took quite a period to prove my talent to my fellow teammates," he said.The stereotype persists, though. Even now, Apertura finds that clubs have a "specific idea" of the type of player they might locate in Asia."They see them as dedicated, reliable, hard-working, respectful of older people, and never a hardship for a coach," Strachwitz said.In Son's case, of course, that is all true, but it does not begin to do justice to the full range of his abilities as a player.The longer he demonstrates that, the more likely it is that clubs will begin to disregard it, that they will see in Korea and Japan not just for disciplined and trustworthy workers, but for potential superstars, too.Son is still subject to the stereotype. In time, he may still be the man to break it.NYTIMES
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