SINGAPORE - Just hours back the 2019 Singapore Premier League (SPL) kicked off like the Community Shield upon Saturday (Feb 23), the country's on your own professional sports league established a boost like the unveiling of a new title sponsor.AIA Singapore inked a two-year concurrence and the insurance group's logo will be emblazoned upon the assist of the jerseys of every nine clubs.AIA, who are plus the shirt sponsors of English Premier League club Tottenham Hotspur and had appointed David Beckham as its ambassador, takes higher than from previous co-title sponsors great Eastern and Hyundai. Although details of the sponsorship were not disclosed at the signing ceremony at Jalan Besar Stadium upon Saturday, The Sunday become old understands that not on your own will the company meet the expense of insurance coverage for SPL players, the concurrence includes a cash component as well.Patrick Teow, chief admin proprietor of AIA Singapore, said: "This sponsorship is not just approximately the money, we want to put in become old and effort to assist the Singapore Premier League reach its objectives."The FAS' (Football connection of Singapore) values are amalgamated like ours, so it was a natural option for us to be active like them." AIA, which is celebrating its centennial in 2019, will be active like FAS for opportunities to leverage upon the SPL clubs' ties like the communities and schools to assist teenage years progress and conduct new outreach undertakings to promote an swift and healthy lifestyle.FAS president Lim Kia Tong said: "With AIA Singapore's existing ties to football and notable presence in the Asia-Pacific region, we take on that this partnership will assist us to reach our aspiration of improving the cartoon of local football and raising the standards of football in Singapore."In heritage like the FAS' aspiration of increasing participation at the grassroots level, there are plans to be active together to reach out and aspiration the community, especially the youth. "I am determined that, together like AIA Singapore, we will be dexterous to pull off more and we see deliver to having a fruitful partnership."In a statement, great Eastern's managing director for intervention marketing Colin Chan said: "We are snooty to have supported the League for 10 years and it is timely for us to hand higher than the baton....We hope Singapore Premier League every the best in its innovative endeavours."
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